The Tracey Ullman Patient Compliance Videos
Patient Education Goes Bollyhood

Once again, AlignMap takes patient education from the sad and drab ghetto of mainstream materials to the fab world of entertainment.
Check out Tracey Ullman’s conceptualization of patient counseling performed by the pharmacist.
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Another Reason The Personal Medication Record Is Essential
The Safety Issue and The Personal Medication Record
While my recent posts on the Personal Medication Record focused on its utility as a tool to decrease unintentional noncompliance,1 the medication list also serves as an important safety function, as explained in What Medications Does Your Patient Take? Enhancing Medication Safety in the Outpatient Setting, an article published on the Institute for Healthcare Improvement web site.
I’ve included some excerpts to give a flavor of the essay:
First, the Med List gives patients a single place to write down all their medications, regardless of how many pharmacies they use. Space is provided to list both prescribed and over-the-counter medications, any herbal, vitamin or dietary supplements they are taking, along with start and stop dates, the purpose of each medication, possible danger signs, and if monitoring is required.
Second, because patients are encouraged to bring the list to each medical appointment, there’s a built in prompt and reference for discussing everything on it, including medications a patient used to take. And third, the Med List enables providers to reconcile the patient’s list with the information in the medical record, looking for omissions, duplications, and potentially problematic interactions.
Putting the patient in charge of creating and maintaining an accurate medication list reflects two things, one a problem, the other an opportunity: the difficulty that physicians’ offices have coordinating information in a fragmented system where electronic record-keeping and reliable communication is still not the norm, and the impact of the movement toward more patient-centered care that seeks to give patients more access to information and involvement in decision making.
Additional Sources
The Massachusetts Coalition has developed materials closely related to What Medications Does Your Patient Take? Enhancing Medication Safety in the Outpatient Setting. These include letters to patients, providers, and pharmacists to give patients and families useful tips for using medications wisely, and to inform providers and pharmacists about specific actions required to ensure patient health and medication safety:
Med List Letter to Patients
Med List Letter to Providers
Med List Letter to Pharmacists
Footnotes
- The Alignmap posts dealing with Personal Medication Record include
- Everyone Needs A Personal Medication Record
- Choosing The Right Personal Medication Record
- Compiling The Personal Medication Record
- How To Create and Use A Personal Medication Record
- Test-Driving The Personal Medication Record
[back]
Related Posts:
- How To Create and Use A Personal Medication Record
- Once More, Everyone - Not Just The Elderly - Needs A Personal Medication Record
- Test-Driving The Personal Medication Record
- Post-Transplant Medication Errors
- CME: Treatment Nonadherence Among Individuals With Schizophrenia: Risk Factors and Strategies for Improvement

Many Losers In Patient Medication Quiz

Patients Unable to Provide Names of Their Medications
This post started out as another of those How About That? items.
This news release version of a study to be published in the November issue of the Journal of General Internal Medicine resolves to a single punchline,
in three clinics could not accurately recall the drugs they were taking.
Commentary
Those familiar with AlignMap posts on health literacy1 will not find that result (nor the additional fact that the “number jumped to 60 percent for those with low health literacy”) surprising.
This is a specific area within patient compliance - noncompliance by error - that, it would seem, could be directly addressed by treatment plan presentation protocols, technology, and didactic efforts. And, in fact, I have come across some promising ideas lately.
Consequently, the next AlignMap posts will deal with pragmatic tips for decreasing medication noncompliance by error with methods now available.
How about that?
Source: Name that drug: Many patients can’t
Foonotes
- AlignMap posts focusing on health literacy include, among others, including Health Literacy , Medication Leaflets, and The Gap Betwixt, Persistent Themes: Health Literacy and Incentive Plans, Health Literacy: A Clear Problem Without A Clear Solution, and Healthcare Illiteracy Linked To Higher Mortality Among Elderly [back]
Related Posts:
- Patient Compliance With Medication Prescribed In Emergency Department Visits
- Medication Adherence Reminders and Doctor-Patient Communication In The Wall Street Journal
- Racially Determined Differences In Medication Adherence
- Meta-Review: Improving Medication Adherence In Chronic Cardiovascular Disorders
- Patient Compliance Featured In Lay Media

Healthcare Illiteracy Linked To Higher Mortality Among Elderly
Health Literacy and Mortality Among Elderly Persons
David W. Baker, MD, MPH; Michael S. Wolf, PhD, MPH; Joseph Feinglass, PhD; Jason A. Thompson, BA; Julie A. Gazmararian, PhD; Jenny Huang, PhD. Arch Intern Med. 2007;167:1503-1509.
The Study
The study looked prospectively at 3260 Medicare managed-care enrollees in 4 US metropolitan areas who were interviewed in 1997 to determine their demographic characteristics, chronic conditions, self-reported physical and mental health, and health behaviors. Participants also completed the shortened version of the Test of Functional Health Literacy in Adults. Main outcome measures included all-cause and cause-specific (cardiovascular, cancer, and other) mortality using data from the National Death Index through 2003.
Results
Commentary
Adherence to treatment for chronic illnesses such as asthma, diabetes and heart disease can be difficult in the best of circumstances. For those with literacy problems, following a treatment plan that goes beyond “take the blue pill twice a day” may prove impossible without extensive and expensive assistance. And, as this study indicates, the inability to follow treatment instructions is deadly.
While campaigns to end illiteracy may be a long term solution, the immediate problem of millions of individuals who today cannot comprehend written medical information should prompt further work in alternative means of communicating this information.
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Results Of Differing Methods Of Communicating Treatment Benefits To Patients

Different Ways to Describe the Benefits of Risk-Reducing Treatments Peder A. Halvorsen, MD; Randi Selmer, PhD; and Ivar Sonbo Kristiansen, MD, PhD, MPH. Ann Intern Med, June 19, 2007; 146(12): 848-856
Knowing Number Needed to Treat May Help Patients Consent to Treatment Interventions News Author: Laurie Barclay, MD; CME Author: Charles Vega, MD; Medscape: June 20, 2007. CME1
The Study
Excerpted from abstract:
Commentary
Summarizing their results, the study’s authors write
While the difficulty of communicating statistically valid information about possible outcomes to medical professionals as well as patients has long been recognized, this study is valuable for its emphasis on the impact this process has on treatment decisions made by the patient.
On the other hand, I am not convinced that the specific results (e.g., that using the number needed to treat results in higher consent rates than postponement of events) has been proven by this study’s use of hypothetical scenarios rather than actual clinical situations, especially when the patients’ understanding of the scenarios is unclear.
I do agree with the editorial by Harold C. Sox, MD, in the same issue of Annals of Internal Medicine,
Because it is beyond the legitimate scope of the article, an important issue on which this editorial statement touches but does not elaborate is the ethics of framing information. It is by no means certain, for example, that increasing the proportion of patients agreeing to treatment is necessarily the “good outcome.”
Footnotes
- CME Valid for credit through June 20, 2008. Credits Available: Physicians - maximum of 0.25 AMA PRA Category 1 Credit(s) for physicians; Family Physicians - up to 0.25 AAFP Prescribed credit(s) for physicians. See CME Information [back]
Related Posts:
- CME: Treatment Nonadherence Among Individuals With Schizophrenia: Risk Factors and Strategies for Improvement
- Effect Of Targeted Interventions On Patient Compliance With Screening
- Importance Of Individual Variations Over Time In Diabetes Treatment
- Medication Noncompliance With Statins - Same Old Same Old
- Public Health Vs Informed Consent

HIV Treatment Adherence Resources
HIV InSite:
HIV/AIDS Information Source
HIV InSite, developed by the Center for HIV Information at the University of California San Francisco, aspires to provide free, anonymous access to “comprehensive, in-depth HIV/AIDS information and knowledge,” including an extensive Knowledge Base and other on-site materials as well as thousands of links to to other web sites.
HIV InSite Treatment Adherence References Index
On a single web page, Adherence to HIV Antiretroviral Therapy: Related Resources, HIV InSite lists annotated links to selected pertinent
- Knowledge Base Chapters
- Journal Articles
- Policy Reports, Papers, and Briefs
- Presentations, Interviews, and Roundtable Discussion
- Online Books and Chapters
- Newsletter Articles
- Slide Sets
- Program Management Materials
- Patient and Community Education
- Patient Information Sites
This index is available at
~Adherence to HIV Antiretroviral Therapy: Related Resources~
Commentary
The resources listed are extensive and many are immediately recognizable as frequently cited and highly regarded references.
That said, some improvements could increase the value of this index.
- Updating The Listing: This morning, the Resources web page carries the legend, “Content reviewed July 2005,” although many of the articles were published in 2006. That apparent discrepancy should be clarified. More significantly, an accurate “Last revised” date should be listed for the benefit of those using this index. If no articles published in the past year are listed, one shouldn’t have to guess whether that is the consequence of a judgment that older references serve the reader’s purpose better than more recent publications or the result of the list lying dormant for that time. Also, some links are broken (e.g., Adherence to Potent Antiretroviral Therapy, in: Guidelines for the Use of Antiretroviral Agents Among HIV-Infected Adults and Adolescents)
- More useful annotations: Currently, many annotations are no more than citations. The reader should have at least enough information to know why a given article or reference is listed. For example, the first item is Antiretroviral Drug Profiles, a heading which leaves the information’s pertinence to adherence a matter of speculation. Do those profiles contain compliance rates? Are they provided to inform one of factors that might affect adherence, such as side-effects or dosing schedules?
- Provision of criteria for selection: The range of material listed is so varied that the qualification standards are not apparent. Even if these were chosen based on a group’s personal preferences, that should be known to the reader.
- Notice of special costs: While the mission of InSite specifies “free” access, some of the links connect to brief abstracts of limited utility while the full articles are available only to those with subscriptions or willing to pay extra fees (e.g., A stress and coping model of medication adherence and viral load in HIV-positive men and women on highly active antiretroviral therapy (HAART).). That is acceptable, but it would be helpful if those fees were mentioned in the link’s annotation.
- Differentiation of commercial vs academic sites: Some of the links are connected to for-profit web sites (e.g., The annotation of the link to e-pill.com is limited to “Offers a range of interesting medication adherence/compliance tools for patients”). Again, this is acceptable, but it would be helpful if that were indicated in the annotations.
None of these issues negate the value of the materials listed at ~Adherence to HIV Antiretroviral Therapy: Related Resources~; taking these relatively simple steps, however, would further enhance the utility of this resource page.
Related Posts:
- HIV Treatment Adherence Online Summary
- Botswana HIV Treatment Adherence: A Success Story
- Pillbox Organizers May Improve Adherence To HIV Treatment
- Self-efficacy and Social Support Linked To Adherence With HIV Treatment
- Negative Effect Of Depression On Adherence To HIV Treatment Dissipates With SSRIs

Prescription Information Not Given In Patient's Language
A Patient Compliance And Literacy Problem
Or A Failure In The Healthcare System?
Introduction
Despite federal mandates to translate prescriptions,1 the technical capacity to do so, and the rather obvious clinical need for prescription information in the language of non-English speaking patients , many pharmacies in New York City do not provide translated labels,according to an April 27, 2007 presentation by Linda Weiss, PhD, at the annual meeting of the Society for General Internal Medicine held in Toronto, Ontario, Canada.
As Dr. Weiss notes:
Study Parameters and Results
Of the 2186 New York City pharmacies licensed in 2006, 200 pharmacies were surveyed.
“Health literacy is the strongest predictor of a person’s health status,” Ann Zweber, RPh, director of assessment and senior instructor of pharmacy practice at Oregon State University in Corvallis, told Medscape in response to a request for independent commentary. She was not involved with this study.
“If patients do not understand their medical condition and how to manage it, including how to use their medications, they are more likely to suffer from poor health outcomes,” Dr. Zweber said.
Translation Capacities
Even those pharmacists who provided translated printed information did so only when they happened to notice a patient having difficulty with English (54%) or if specifically asked (33%). Less than 20% of the pharmacies surveyed had protocols to systematically identify patients who need might need translated labels; less than 10% had signs indicating that translated materials were available.
Commentary
First, I recommend reading the article, which also includes speculation about the reasons pharmacies appear less likely than other healthcare providers to offer translated information, thoughts about informal strategies by some pharmacies to provide patients information in their own language, and services being developed to provide more sophisticated and specialized translation services.
Although, as the authors note, the research has limitations,2 its revelation that a large proportion of a randomly selected sampling of pharmacies lacked a systematic means of providing clinical information to a patient in his or her own language is astounding. My contention, in fact, is that this problem transcends issues of patient compliance and patient literacy.
Conceptualizing a patient as noncompliant because of a failure to following instructions provided in a language that patient doesn’t comprehend may meet some technical definition of compliance but certainly has little in common, for example, with a patient who unilaterally changes a medication dose because of side-effects or another who never has a prescription filled because of distrust of doctors.
Similarly, a recent immigrant who speaks only Spanish may somehow be described as functionally illiterate in an environment dominated by users of the English language, but describing the problem in terms of “health illiteracy” risks misrepresenting the problem as a deficit on the part of the patient when, given the rather easy availability of translation software, the primary responsibility rests upon the pharmacies.
As one of those doctors who are reflexively resistant to government “interference,” I have fastidiously looked to - well, to anyone else but government solve problems in the healthcare system. In this case, however, I am foursquare in favor of an approach that first addresses enforcement of the altogether reasonable regulations that all healthcare providers, including pharmacies, provide materials translated into an language understood by the patients served.3
Source: Pharmacies May Not Always Translate Prescription Labels for Non-English Speaking Patients Laurie Barclay, MD Medscape Medical News 2007.
Footnotes
- All healthcare providers receiving federal funds are, by legislation, required to offer language services to limited English proficient patients [back]
- E.g., the data were collected “through a relatively brief telephone survey (shorter than 5 minutes), preventing probing any item in detail; and reliance on self-report, which most likely biases the findings toward overestimation of pharmacy translation practices.” [back]
- Yes, the regulations must be practical. Not every pharmacy in southwest Missouri can provide labels written in an obscure dialect spoken only by the last 83 members of an isolated tribe living on a tributary of the Amazon. That kind of exception, however, should not be confused with a New York pharmacy not offering prescription levels in Spanish. [back]
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Compliance With Brief Physician Interventions

The Value of Brief Physician Interventions
Source: Kaner EFS, et al. Effectiveness of brief alcohol interventions in primary care populations (Review). The Cochrane Database of Systematic Reviews 2007, Issue 2.
As is often the case, this chief virtue of this Cochrane Review is its authoritative confirmation of a concept already verified by several studies.
After reviewing 21 randomized controlled trials with 7,286 participants, Eileen Kaner, the lead author, summarized the findings thusly:
More specifically, the results indicated that a single, brief intervention, typically as short as five minutes, decreased alcohol intake by an average of four drinks per week.
The target group consisted of patients who were heavy drinkers but not alcoholics.
Commentary
While the Cochrane Review dealt with alcohol use, parallel studies (although not a Cochrane Review) have demonstrated that brief interventions can have positive effects on smoking.
My clinical stance, equally influenced by cynicism and pragmatism, has been that, given the catastrophic risks of smoking and excessive drinking and the brief amount of time required for such an intervention, even a success rate as small as, say, 5% justified, if not mandated, that these issues be addressed in the office. This Cochrane Review reaffirms that notion.
One result of patient compliance is rendering treatment outcome somewhat of a numbers game. Just as more sales calls result in more sales and more at-bats result in more base hits (assuming the participants are competent), the more patients to whom a clinician recommends a decrease in drinking or a cessation of tobacco use, the more successful clinical outcomes.
And, we now know that those recommendations can be made efficiently without sacrificing effectiveness.
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Connection Between Knowledge and Compliance Unclear
Primary Source: Family history of diabetes, awareness of risk factors, and health behaviors among African Americans. Baptiste-Roberts et al. Am J Public Health. 2007 Mar 29
Secondary Source: Better Diabetes Awareness Doesn’t Equal Better Habits for Some Blacks
Glenda Fauntleroy Health Behavior News Service
The Study
The study population consisted of 1,122 African-American adults, none of who was diagnosed with diabetes but 36 percent of whom reported that an immediate family member had type 2 diabetes.
Among that subgroup with a family history of diabetes, “nearly 60 percent had a better-than-average awareness of the diabetes risk factors” compared to 47 percent of the the control group (no family history of diabetes) who history demonstrated that level of awareness.”1
This larger proportion of individuals with family histories positive for diabetes, aware of the risk factors was not reflected in positive health behaviors. For example,
Possible reasons proffered for this discrepancy and corrective actions recommended included:
- Some reasons for this difference could be that people may not be aware of national standards used to define overweight and obesity. Furthermore, it has been shown in several studies that there may be a greater acceptance of a heavier body size among African-Americans.
- One approach would be to improve awareness of health risks associated with being overweight or obese and accurate perceptions of defining overweight and obesity. This could be accomplished by national campaigns, community activism and policy approaches.
- People who are overweight are “definitely aware that being overweight is unhealthy, but may not be able to name a specific risk.
- Education is part of the answer. But what we really have to do is make it environmentally and educationally appealing to change behaviors, not just for diabetes, but for most chronic health conditions.
On the other hand, those subjects with diabetic family members were more likely to consume 5 or more servings of fruits and vegetables per day and to have been screened for diabetes.
Commentary
This article is one more indication that informing a patient about his or her disorder and its treatment is insufficient to assure adherence to treatment.
It is notable that the conclusion of the primary article itself is African Americans with a family history of diabetes were more aware of diabetes risk factors and more likely to engage in certain health behaviors than were African Americans without a family history of the disease while the review of that article, using the same data, observed that a patient’s greater awareness didn’t necessarily translate into healthy behavior.
Perhaps the most useful take-home message is the observation of Kate Lorig, R.N., a professor at Stanford University’s Patient Education Research Center,
Footnotes
- The awareness scored was based on participants being shown “a seven-item list and asked whether any of the factors increase a person’s risk of developing diabetes. All seven items on the list are risk factors for diabetes — minority race or ethnicity, overweight, family history of diabetes, sedentary lifestyle, older age, high-calorie diet and diabetes during pregnancy.” [back]
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Health Literacy, Medication Leaflets, and The Gap Betwixt
A systematic review of quantitative and qualitative research on the role and effectiveness of written information available to patients about individual medicines1
DK Raynor, A Blenkinsopp, P Knapp, J Grime, DJ Nicolson, K Pollock, G Dorer, S Gilbody, D Dickinson, AJ Maule and P Spoor. Health Technology Assessment 2007; Vol 11:number 5
Medication Information Leaflets Fail To Meet Patient Needs
This monograph is the culmination of a review of 70 studies2 concerning patient medication information published in the United Kingdom, Europe, Australia and the United States, two patient workshops convened specifically for this report, and a survey of the expert literature on information design.
Because the heterogeneity of the studies precluded data pooling and synthesis, the monograph elaborates on the primary source information for nearly 200 pages, but the findings can be summarized in a few lines:
- Patients consistently report that leaflets provided with prescription medications do not meet their needs
- The leaflets do not improve patient understanding of their medications
- Patients express the desire for information that better helps them evaluate pros and cons of a specific medication
- Patients value the idea of information that is tailored, set in the context of the particular illness of the individual patient
- Patients want written information in addition to — not instead of — spoken instructions from their health care professionals
- No evidence was found that the information affected patient satisfaction or affected compliance
- Patients do not see improving compliance as a function of the leaflets (an informed decision not to take a medicine is an acceptable outcome); many healthcare professionals, in contrast, view increasing compliance as a primary goal of the leaflets
Further, according to the Partnership for Clear Health Communication, nearly half of all American adults have difficulty understanding and using health information. In fact, the organization says, literacy skills are a stronger predictor of an individual’s health status than age, income, employment status, education level or racial/ethnic group.
An unanswered question is the means by which to convey the likelihood of benefits and adverse drug effects. Colloquial descriptors such as “rare” or “common” are viewed as too vague to be useful, but terminology more typical of the professional literature such as percentages or “numbers needed to treat” often proves confusing to patients.
Not only is the text faulty but, according to the studies, the design and layout make navigation problematic, especially in the United States.
Recommendations, primarily culled from information design textbooks, include
- Use short, familiar words and short sentences
- Use short headings that stand out
- Use the largest possible type size
- Leave plenty of white space
- Use bullet points to organize lists
Commentary
I suspect that few individuals who have tried to read the information provided with medications will find any surprises in the conclusions of this review.
The only addition I suggest (and it may have been covered in some of those 200 pages that I haven’t read) is that the print on the leaflets should be large enough and contrast enough with the background for the typical over-50 individual adult with just a tad of presbyopia to read without the necessity of finding his reading glasses.
It is a superfluous but irresistible observation that the recommendations are little different than my 9th grade English teacher’s instructions on writing essays and need to be applied in many other areas as well as drug leaflets (software Help dialogs, toy assembly directions, and blogging guidelines come to mind).
Implications For Patient Compliance
Finally, I am especially taken with this finding,
I would maintain that this dichotomy of views speaks to the meaning of patient compliance as well as (or perhaps rather than) the purpose of medication leaflets.
This disparity resonates with what I’ve written before (for example, in How To (Correctly) Not Take Medications As Prescribed) about the problem of directly or indirectly coercing even “empowered patients” to follow instructions and the need to extend patient compliance to include the patient communicating to the clinician the decision not to take a prescribed medication.
Clarifying the purpose of medication leaflets as information for decision-making by the patient rather than propaganda to persuade the patient to follow orders seems an ideal step in redefining patient compliance into a clinically useful concept.
Just a thought.
Footnotes
- This is the link to the Executive Summary of this monograph. The PDF of the full monograph as well as the PDF of the Executive Summary can be viewed or downloaded from this site. [back]
- From over 50,000 citations, 413 were considered. Of these, 64 papers reporting 70 studies were included [back]
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Training Couples Improves Compliance With Melanoma Screening

Robinson JK, Turrisi R, Stapleton J, Journal of the American Academy of Dermatology- 2007 03 (Vol. 56, Issue 3) Published online 12 December 2006.
Robinson and colleagues, who had previously demonstrated that patients at risk for melanomas who were trained together with their significant others to perform a skin self-examination (SSE) were more likely to perform the exams as scheduled than those who were trained alone, undertook this study to discover the reasons for that differentiation.
130 participants drawn from a melanoma hospital registry were randomly assigned to a solo-learning control group (n = 65) or a partner-learning group (n = 65). The intervention was a 10-minute educational presentation and skills training session based on the ABCDE rule of early melanoma detection. The main outcome measure was SSE performance as measured by use of a body map.
The mediators measured included
- Attitudes toward SSE
- Self-efficacy/confidence in the ability to effectively perform SSE
- Comfort with having a partner help with SSE
- Perceived melanoma/skin cancer risk
- Concern about developing skin cancer/skin damage
- Melanoma/skin cancer knowledge
Of these, the most significant mediators were found to be
- Attitudes toward SSE
- Self-efficacy
- Comfort with having a partner help with SSE
- Concern about developing sun-damaged skin
The conclusions, as excerpted from the abstract, follow:
Commentary
That training in medical self-examination is enhanced by partner-oriented rather than solo instruction is intuitively appealing and has far-reaching implications.
Nonetheless, a more rigorous evaluation of the consequences of this improvement would seem to be in order; i.e., do these patients who are trained as couples actually find a higher percentage of potential lesions over time than those trained individually? The clinical trials thus far appear to be a good start, not a finished product.
Related Posts:
- Shopping Discounts As Incentives For HIV Screening Compliance
- Effect Of Targeted Interventions On Patient Compliance With Screening
- Self-Reported Vs Actual Compliance With Mammogram Screening By Older Women
- Patients’ Tool Improves Treatment Decisions, Adherence
- Patient Noncompliance Negates Screening Programs

Using Pictoral Aids To Enhance Medication Compliance
The PicturRx Prescription Picture Cards

Improving Patient Comprehension Of Medication Instructions
PictureRx1 has a simple solution to one possible cause of medication noncompliance: the inability of some patients to understand instructions about taking their prescribed drugs.
PictureRx produces graphical cards, such as the one pictured above, for each patient with a photo of each medication taken by that patient, instructions on the medication schedule and dosage, and an explanation of the purpose of that medication. While prose is included, the emphasis appears to be on conveying as much information as possible by the use of graphical elements.
This excerpt from the PictureRx web site identifies the rationale for this methodology.
• Nearly half (47%) of adult Americans lack adequate literacy skills.
• Low literacy increases annual health care costs by over $1500 per person.
• Limited literacy skills lead to incorrect medication usage. 42% of patients in two public hospitals could not understand instructions to take medication on an empty stomach; the American Medical Association estimates that only 50% of patients take medication as directed.
This abstract elaborates the same concept:
Katz, Marra G.; Kripalani, Sunil; Weiss, Barry D. Use of pictorial aids in medication instructions: A review of the literature. American Journal of Health-System Pharmacy. 63(23):2391-2397, December 1, 2006.
[Note: At least one of the authors "serves as a consultant to and holds equity in PictureRx, LLC"]
Purpose: The effects of pictorial aids in medication instructions on medication recall, comprehension, and adherence are reviewed.
Summary: Many patients depend on medication labels and patient information leaflets for pertinent drug information, but these materials are often difficult for patients to understand. Research in psychology and marketing indicates that humans have a cognitive preference for picture-based, rather than text-based, information. Studies have shown that pictorial aids improve recall, comprehension, and adherence and are particularly useful for conveying timing of doses, instructions on when to take medicine, and the importance of completing a course of therapy. Other research has compared various techniques for using picture-based information and supports the use of integrative instructions, a combination of textual, oral, and pictorial communication, to promote comprehension and adherence. While pictures have generally proven useful for improving patient comprehension and adherence, not all picture-based interventions have produced successful results. Some icons, particularly clock icons, have been found to be too complex to enhance understanding and could not overcome the advantage provided by the familiarity of the textbased format, suggesting that patients be trained to use pictorial medication information before they are expected to use icons as an aid for medication administration. In addition to enhancing understanding, pictorial aids have been found to improve patients’ satisfaction with medication instructions.
Conclusion: The use of pictorial aids enhances patients’ understanding of how they should take their medications, particularly when pictures are used in combination with written or oral instructions.
Commentary
As previously noted in this blog (see Health Literacy: A Clear Problem Without A Clear Solution), health illiteracy is widespread and a significant contributor to noncompliance. The use of graphically enhanced instructions is an appealing response to the problem.
Questions do, however, arise. It is unclear, for example, who will be responsible for the additional cost of the picture card (e.g., the patient, the third party payer, the pharmaceutical industry). How will the logistics be managed (e.g., Will new cards be issued with every medication change? What if the patient becomes confused about which picture card is the currently valid one?) If, as the abstract states, there is research “suggesting that patients be trained to use pictorial medication information before they are expected to use icons as an aid for medication administration,” who will provide and pay for that training? And the notion that individuals must be trained to use a simpler protocol is itself somewhat disconcerting. None of these potential problems appear irresolvable, but the solutions implemented could be key to this product’s clinical usefulness and commercial success.
At the risk of nitpicking, I also suggest the company’s promotion should clearly point out that health literacy deficits may be a significant cause of noncompliance but is hardly the only cause. Consider these two sentences placed adjacent to each other on the web site, implying a cause-effect relationship:
If this were a test asking how these two statements are related, the correct answer would be “True, True, and Unrelated.” I.e., both statements are accurate but “limited literacy skills” are not the sole cause of “only 50% of patients tak(ing) medication as directed.”
Nonetheless, if a system for efficient management of the economics and logistics of the picture cards have been or can be developed, they could well prove one step toward improved adherence to medication regimens.
Footnotes
- According to the LinkIn Profile of Arun Moran, the company’s Director, PictureRx is a privately held startup company “focused on improving medication compliance by simplifying prescription information.” [back]
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