AdherenceLand - Where Compliance is FUN
Adherence Enhancement – Fun vs Futility
Yesterday, Jonathan Richman at Dose Of Digital, published The Only Way Pharma Can Improve Compliance: Fun, a post with three commendable aspects:
- The perspicacious identification of AlignMap as the “ultimate in compliance resources”
- The equally perspicacious and arguably more significant observation that “… the reason we haven’t made an impact is because we test and use one intervention at a time. … What we need to offer is a wide choice of different compliance programs with each individual enrolled in the programs that are going to impact them.”
- The proposition that fun might well be a motivator for adherence behaviors
Why Fun Is Important In Transforming Compliance
The argument made for fun is convincing and – well, fun.
It’s also important.
It’s important because the Adherence Can Be Fun hypothesis looks like it might work.1 Rather than repeat the argument Jonathon Richmond makes, I suggest you read his post and see for yourself. I think you’ll be impressed.
It’s important because, as I have pointed out on occasion, 2 repeating the same processes tends to produce the same results. In the case of patient compliance, that means trying the same adherence enhancement that didn’t work the first 821 times probably won’t work the 822nd time. Trying something new (not just another version of the same tired idea), is essential; trying something new, such as fun, which has proven successful in changing behaviors in other fields is astutely logical.
Finally, it’s important because we need to be looking for methodologies that enhance compliance by enhancing the alliance of the patient with those involved in his or her healthcare, including clinicians, Pharma, third party payers, and other stakeholders. Fun would be a potent force to effect that alignment.
Now, hit that link and read Jonathan Richman’s piece – heck, have fun with it: The Only Way Pharma Can Improve Compliance: Fun
__________- Admittedly, I have no credentials as an expert on fun; still, …↩
- See, for example, Why Today’s Treatment Adherence Paradigm Must Be Destroyed – Part 2, Patient Compliance – So Wrong For So Long, and The Tragedy Of Patient Compliance↩