Carly Harrington Knoxville News Sentinel. May 9, 2007
High Value Vs Low Cost Healthcare
This article reports on the 10th annual health benefit forum sponsored by HealthCare 21 Business Coalition, “a non-profit, member driven organization committed to improving the quality and cost of healthcare in Tennessee and the surrounding region.”1
The keynote speaker, David Hom, Vice President Of Strategic Initiatives for Pitney Bowes, described that company’s health-care strategy that focuses on understanding employee needs and designing a health benefits plan that encourages healthy behavior. The central concept of this strategy is is characterized in this excerpt:
Also held to be important were incentives such as lowering premiums for healthy employees and those who participate in such programs as weight loss and smoking-cessation classes, free medications, and eliminating co-pays. Pitney Bowes offers a Health Care University that allows employees the opportunity to earn credits for healthy activities and education as well as an on-site clinic and fitness center.
What can I add? Business guys like David Hom get it. His “value-based” approach that sets employee health as a mutually beneficial goal for the employer and employee is precisely congruent with the “no-nonsense” alignment of the interests of the stakeholders in healthcare I promote.
- See HealthCare 21 Business Coalition web site at http://www.hc21.org/↩