Comments on: Making Pharma-supported Compliance Programs Independent Of Marketing http://alignmap.com/2006/12/11/making-pharma-supported-compliance-programs-independent-of-marketing/ Beyond Compliance, Adherence, & Concordance - Supporting The Patient's Implementation Of Optimal Treatment Tue, 08 Sep 2009 01:58:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Mack http://alignmap.com/2006/12/11/making-pharma-supported-compliance-programs-independent-of-marketing/comment-page-1/#comment-1790 John Mack Mon, 11 Dec 2006 16:03:46 +0000 http://alignmap.com/2006/12/11/making-pharma-supported-compliance-programs-independent-of-marketing/#comment-1790 Thanks for the comments. Regarding terminology -- compliance and adherence have different meanings for pharmaceutical marketers although it may not make a difference to the physician. However, not even pharma marketers understand the difference or see the difference. I am not an expert in this area and neither are pharma marketers, which is why this problem needs to be taken out of their hands. John Mack Thanks for the comments.

Regarding terminology — compliance and adherence have different meanings for pharmaceutical marketers although it may not make a difference to the physician. However, not even pharma marketers understand the difference or see the difference. I am not an expert in this area and neither are pharma marketers, which is why this problem needs to be taken out of their hands.

John Mack

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