#8. Compliance Enhancement Can Be A Win-Win-Win Game
While there may be, despite the unremitting efforts of pharmaceutical detail reps, no free lunch, compliance enhancement may be the source of that equally elusive goal, the Win-Win outcome. In fact, compliance enhancement may be the sole example, other than casino and lottery ads, of the Win-Win-Win game.
Looking Out For #1, #2, and #3
Improved compliance tends to result in happier
- Clinicians: who can count on treatment plans being implemented as written
- Administrators: who savor the lower costs
- Patients: who avoid unnecessary delays in recovery, relapses & side-effects